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If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.

Recently my copywriting website dropped out of Yahoo’s Australian rankings. For quite a while, it had been at number 1 for my primary keywords “advertising copywriter”, “copywriter”, and “website copywriter”. But then it suddenly disappeared. I clicked through about 10 pages of results, and it was nowhere to be seen. I then searched for my domain, and Yahoo couldn’t find it.

Something smelt fishy.

I’d done nothing ‘naughty’ to my site to warrant a ban, and I still had heaps of links to my site (actually, I had more than ever before).

I’m an Australian advertising copywriter. I’m based just north of Sydney and I host my website with a major Australian host. But my web address is a .com, not a .au. I started thinking this might be the problem.

So I emailed Yahoo support, explaining the problem, and sharing my thoughts on the cause.

And all of a sudden, nothing happened.

So I waited. And I waited. And I waited. And finally, after about a couple of weeks, I received an email from a Yahoo support representative informing me – incorrectly – that my keyword wasn’t featured in my page title or description. I should remedy this shortcoming and re-submit my site to Yahoo.

Frustrated, I replied. I repeated the important facts from the first email just to ensure they’d listened. They hadn’t. They hadn’t even searched for my domain to confirm that Yahoo no longer recognised it.

When they got back to me this time, they had started paying a bit more attention. The support rep confirmed my suspicion that Yahoo had excluded my site because of its .com URL. Her very helpful solution was that I should change my domain to .au! She included some ridiculously complex instructions for how to do so, and sent me on my merry way.

As you might expect, I wasn’t satisfied. Nor was I merry. I explained to her that this was not an acceptable solution because all the links to my site on the internet are pointing to the .com and my email address uses the .com.

She was unmoved. She asserted that this was the best and only way to solve the problem. Oh… and it might help if I added my primary keyword to my title and description.

My laughter was not good humoured! I wrote back expressing my displeasure at this “solution”. I painstakingly explained how Yahoo had made a mistake, and that if Google was capable of recognising my Australian business despite its .com addresses, I would think it’s technically possible. I also cited several other .coms in the first couple of pages of Australian results.

No response.

The situation didn’t look promising…

If this sounds like a familiar story to you, don’t despair. A week or two later, I searched Yahoo Australia for my primary keyword, and surprise, surprise… My site was ranked number 1 again!

The moral to the story? Don’t be intimidated by Yahoo. Trust your instincts and don’t give up. If you’re an Australian business with a .com, and you’re not listed in Australian searches, this might be why. In fact, I would think this story is relevant to all regional Yahoos. (Of course, before making any accusations, it’s a good idea to make sure your site is properly optimised and that you have plenty of inbound links.)

Anyway, that’s my story. I hope it helps someone.

And they all lived happily ever after. So far at least…

Yahoooooooo!

The End.

With SEO Delhi you get a considerable growth in the number of searches in Google since December 2007, which helped in cementing its position as the top search engine. Google posted 4.8 billion searches in the month of March 2008, which is 25.5% more than the searches done in March 2007.

Google posted a considerable growth in the number of searches done in March 2008 over the year, according to the monthly report on search engine shares released. Though there is a slight raise in the number of searches done through Yahoo, there is a clear decline in Yahoo search engine market share when compared to March 2007′s performance. MSN performed better when compared to previous month and also over the year, both in the market share and the number of searches in March 2008. Social Bookmark Submission Social Book marking services called: Social Media Optimization or Social Media Marketing. Social networking websites are getting a lot of attention these days including Dig, delicious and My Space. Along SEO Delhi you get the buzz, these sites are also generating a lot of traffic! It’s a fairly new advance in generating qualified web traffic to your site. Social book marking helps to drive quick traffic and to pass PR effect as they are high PR websites. Paid Directory Submissions is today’s search engines are giving more weight to Paid Directory links. In SEO Delhi the reason for this is that these paid directories such as business.com, avivadirectory.com, the open directory and about two dozen other top directories are human edited directories that only allow relevant and quality websites to be submitted. Paid directories are high PR directories and have strong back-links which eventually help your website to climb up in search engine results and pass the PR effect. Paid directories normally take 24-72 hours to approve your links and listing.

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Ok, you’ve got your web site set up, you are sure that it is search engine friendly and you are pretty certain what your customers want. You’ve identified at least 3 affiliate programs/products that you want to promote and you think that they meet your potential customer’s needs. So now what?

Well unfortunately the days, that I can remember, of “build it and they will come” have long gone. Unless you promote your web site – no one will know that you are there and no visitors means no sales. So where so you go from here?

Well take a deep breath, a pen and paper and let’s start on your Marketing Strategy. Briefly for a new business, with a relatively inexperienced marketer, your strategy will probably include the following options:

? Pay Per Click Advertising
? Article Marketing
? Email Marketing
? Community Marketing
? Classified Advertising

So let’s get started – and before you start panicking, you are just writing your Marketing Strategy. This course will explain how to do all of the following.

Your Advertising Kit

For each of your programs/products

1. Write a short advert – say 50 words.
2. Write a very short advert – say 15 words
3. Write a short article – say about 400 – 600 words.
4. Decide on your keywords – say about 30 – 50 words.

Your Marketing Kit

For your web site theme

1. Write at least 6 short auto responder messages.
2. Find or write at least 2 giveaway products.

Your Marketing Tools

1. Your web site
2. An autoresponder
3. A good email account

Now let’s put all of these together into your first Marketing Strategy.

1. Submit your web site to all the major search engines. This will start to get your web site noticed. As this takes a long time, it needs to be the first thing that you do. You can do this yourself or pay someone else to do this for you. We provide this service for our customers for $20 a month, which includes submission to Google, Yahoo and MSN.
2. Set up your autoresponder form on your web site and load your messages into the autoresponder. Ensure that you offer one of the giveaway products as a bonus for signing onto your ezine. The second giveaway can be set up for message 3 or 4. Your messages should be sent in the following intervals. Day 1,3,7,7,7,7
3. Set up your download pages, for your bonus products as well as the products you are selling. Ensure that you provide an extra offer on each download page.
4. Submit your article – including your resource box, to about 6 major ezine article sites. Limit yourself to 6 at the moment. Each of these submissions, if accepted will give you a link to your web site. If too many links to your new web site appear very quickly, search engines assume that you have been using “black hat” SEO tactics (a total no no) and will not list your site.
5. Identify 4 forums that discuss the topics of your web site. Set yourself up an account name that describes you well. We use the name “Biz Guru” which is our trade mark and name. Set up your signature to include your web site address. Start answering questions asked within the forums. Do NOT post adverts for your web site or products. Use this time to establish your credentials. If you answer questions well and contribute to the forums, your web site tag will be noticed.
6. Set up a PPC campaign – you can start with the smaller search engines first. Take your very small advert and your keywords and use them in your campaign. Most search engines will help you with your choice of keywords. Remember to set a budget and test, test and test again until you get quality and converting traffic.
7. Set up some classified ads. You can do this one of two ways: i)choose one or two major sites/email lists and advertise with them. ii) use an ezine ad blaster to send your ad out to numerous lower quality places.
8. Test, Update and Modify. Review, change and add to your PPC keywords. Submit more articles and adverts. Start tactfully promoting your products in the forums.

Well that’s the what to do – we’ll go into the how to’s in greater detail in the following weeks.